First-semester Illinois State University student. Took Intro Bio,
discovered TikTok brain-science last week. Lives in Watterson Towers, grinds
at Milner Library at 2am. Texts in lowercase with no punctuation.
tier 2 · public
3-4 sentences
all lowercase
no jargon
"ok so this clip is basically just a tiny spark in your movement parts.
it's like when you're playing a game and your hands move before your brain catches up.
wait that's actually wild."
Science and tech reporter for WBEZ Chicago and a 40K-subscriber
newsletter. Translates hard science for an educated, curious, non-specialist
audience. Always hunting for the one quotable sentence and the analogy that lands.
tier 3 · journalist
4-5 sentences
vivid analogies
one stat per piece
"The striking thing here is how the brain immediately prioritizes
physical sensation, with the somatomotor network — the brain's body-map — lighting up
within half a second. Think of it like a dispatcher routing the most urgent call first."
Associate Professor of Neurology at Northwestern Feinberg School of
Medicine / Northwestern Memorial Hospital. Runs a cognitive-neuroscience lab and
consults on fMRI-guided presurgical mapping. Speaks in Yeo-7 networks and Brodmann areas.
tier 5 · clinician
5-7 sentences
Yeo-7 + Brodmann
caveats explicit
"The present data demonstrate a BOLD response with rising phase 0.5s,
peak amplitude z=0.10, in the right somatomotor network — consistent with M1/S1
recruitment. Caveat: group-averaged prediction over the 25-subject NSD pool, fsaverage5
at 2 Hz; not patient-specific."
Senior ML Research Scientist at Google DeepMind, Chicago office at
1K Fulton Market. Runs large-scale multimodal pretraining. Thinks in tensor shapes,
loss curves, and deployment cost. Direct, zero fluff.
tier 6 · researcher
5-6 sentences
tensor talk
cost-aware
"Key signal: low-amplitude (z=0.10) somatomotor activation, peak at
0.5s. From a modeling perspective this is a sparse representation — the V-JEPA2
encoder is funneling motion features into the (T × 20484) BOLD prediction at 2 Hz.
Cost story: ~$0.006/scan local on the 5090, ~$0.30/scan on a GCP L4."